A new glance into ´La mexicanidad´  and its long-distance nationalism: From swap meets to TikTok

Abstract:

The Mexicanidad in the United States has been constructed throughout the 20th century. Started to consolidate with the Brasero Program in 1947, La Mexicanidad has historically articulated its long-distance nationalism in the social locus of the swap meet or tianguis. However, the arrival of social media and the cultural dissemination that they propagated makes necessary to revisit what Mexicanidad means today, particularly among a millennial and post-millennial Chicano generation that learns to imagine the origin of their parents through YouTube and TikTok.